PROJECT
OVERVIEW
Lumière is a boutique art hotel identity shaped by architecture, light, and quiet luxury. The system feels refined, structured, and calm across every touchpoint.
CHALLENGE
The goal was to create a premium hotel identity without relying on familiar luxury clichés, while keeping the brand elegant, artistic, and flexible.
SOLUTION
I built the identity around architectural forms, proportion, and negative space, then extended it through typography, imagery, colour, and key hotel applications.
