PROJECT
OVERVIEW
MeowMur is a playful pet-care identity built around comfort, trust, and love for cats. The visual system feels soft, friendly, and recognizable across every touchpoint.
CHALLENGE
The goal was to create a warm and approachable identity without making the brand feel childish or losing the sense of quality and care behind the product.
SOLUTION
I built the system around soft pastels, smooth shapes, playful typography, and minimal cat characters — creating a friendly, memorable identity for MeowMur.
