PROJECT
OVERVIEW
Storica is a cozy coffee shop identity built around stories, warm drinks, and slow mornings. The system feels welcoming, playful, and consistent throughout.
CHALLENGE
The goal was to express Storica’s character through a warm, playful tone while keeping the identity flexible across packaging, print, and the café space.
SOLUTION
I built a scalable visual system using texture, colour, typography, and expressive layouts, then extended it across cups, print materials, and key café applications.
